Mr. Zeytin is the founder of the Akademetre Research Company. He is a graduate of Istanbul University’s Communication Faculty. He is a researcher. He earned his Ph.D. with his thesis on "Creating Brand Value through PR and Brand Value Measurement - Pr Meter". He became a faculty member at the Communication Faculty of Istanbul University. From 2006-2011, he served as the Head of Research Methods Department at Marmara University Faculty of Communication as an associate doctor. He has conducted market and public opinion research activities since 1994. In parallel with his work on qualitative research, he has carries out applications based on quantitative models. He is a member of Researchers Association of Turkey and European Society for Opinion and Marketing Research (ESOMAR).